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开发信-外贸讯

如何写开发信

自己有一定经验了,一定要自己会写自己的开发信,下面就给大家举例介绍一下:

 

要主动给买家推荐新样:

 

Dear ***,

As Christmas/New year/*** is coming, we found *** has a large potential market. Many customers are buying them for resale on alibaba or in their retail stores because of its high profit margin. We have a large stock of ***. Please click the following link to check them out www.***.com . If you order more than ***pieces in one order, you can enjoy a wholesale price of ***. Welcome you to inquiry more about our items, thanks.

Regards

 

译文:随着圣诞节/新年/***的来临,我们发现***产品拥有一个大型潜在市场。我们有大量的畅销的***产品。请单击下面链接www.***.com查看它们。如果你一个订单购买***件我们可以给批发价格。欢迎垂询我们更多的产品,感谢您的惠顾。

 

模板一:

Dear Sirs,

Through ***Business forum(或者其他网站、展会等),we get your email address that you are in the market for metalwork. We would like to introduce our company and products, in the hope of establishing business relations with you. We are factory specializing in the manufacture and export of shoring props, scaffolding, coupler and protect hurdle. We have profuse designs with series quality grade, and expressly, our price is very competitive because we are manufacturer, we are the source. You are welcome to visit our website: www.***.com which includes our company profiles, history and something latest designs. Should any of these items be of interest to you, please let us know, We will be happy to give you details. As a very active manufactures, we develop new designs nearly every month, If you have interest in it, it`s my pleasure to offer news to you regular .

Best regard

 

模板二:

To Purchase Manager From Date day,month ,year Subject Dear Sirs: I got your name and address from Internet and knew you are one of the largest importers in ***, which is within the scope of our business. Take this opportunity, we introduce our factory, as one of the biggest manufactures of *** . We export large quantity to ***,*** and*** countries, deal to high quality and reasonable price. We are ready to refer you our favourable price and relative samples, for quality evaluation and marketing activities. Should you have interest of items mentioned above? Kindly let us know by return mail. For getting all the detailed information, you are invited to visit our web site: http:***. Looking forward to hearing from you soon. Best regards. Sincerely,Looking for your reply

***

Add: ***

Tel:+86-***

Fax:+86-***

Email: ***

Website:***

 

模板三:

TO:***

FROM:***

SUBJECT:***

DATE:***

Dear Sir,

Your name and address has been recommended to us by*** As being one of the most potential importers in your country, and we take the liberty to write you with the earnest desire of having the opportunity to enter into business relation with you . We are one of the leading manufactures of***in *** Ascribed to our excellent quality control and competitive price, our products have won a good reputation both at home and abroad. Enclosed please find our company data and web site for yourreference, and we hope you will find some items interesting.We shall be pleased to provide you our best prices and deliveries. For further information you may need, please let us know.Your courtesy and early reply will be appreciated.

Yours Faithfully,

***

译文:***

收件人:***

寄件人:***

主题:***

日期:***

 

由***的推荐得知您的名址,贵公司在您的国家一向被尊重为最有潜力的进口商之一,在此我们写信给您诚挚的想要有机会与贵公司建立商务关系。本公司在***(地区)多年来一直是***产品的制造商,基于卓越的品质控管以及具竞争力的价格,我们的产品赢得国内外的好评。随函附上我们公司的资料及网址仅供参考,希望您能找到一些感兴趣的产品。我们将乐于提供您最好的价格及交期。如需更进一步信息,请让我们知道。感谢您的好意,并期待尽早回复。

***.敬上

举例:

Dear Mr. Steven Hans,

We get your name and email address from your trade lead on www.tradelead.com that you are in the market for ball pen.

 

We would like to introduce our company and products, hope that we may build business cooperation in the future.

 

We are factory specializing in the manufacture and export of ball pen for more than six years. We have profuse designs

 

with series quality grade, and expressly, our price is very competitive because we are manufactory, we are the source.

 

You are welcome to visit our website http://www.aaa.com which includes our company profiles,

 

history and something latest designs.

 

Should any of these items be of interest to you, please let us know, We will be happy to give you details.

 

As a very active manufactures, we develop new designs nearly every month,

 

If you have interest in it, it`s my pleasure to offer news to you regular.

 

Best regards,

Dafu Wong

请注意这封开发信的写法。作为初次联系的信件,它简洁明了,鲜明地展示了自己的特点:工厂、款式多、价格有竞争力,并暗示建议。

 

客户绕开中间商直接跟厂家合作。因为不知道客户的详情,特别强调有多种品质,这样无论对方是精品路线还是廉价路线,都有洽谈的空间。此外,并没有谈论太深,而是引导客户去访问自己的网站。

 

最后再抛出诱饵,以不断提供新款设计信息为由吸引客户回复,而客户一旦回复,就极可能确认了应该联系的人—-要知道,你原先获得的名称地址很可能只是个打字员的。

 

这样的开发信,再随附一张展现琳琅满目款式的产品照片,效果会很不错的。当然,因产品种类不同,开发信写法是不一样的。

 

工艺品或日用消费品、时尚产品等不妨轻松活泼,而如果你卖的是阀门,那么还是严谨专业些比较好。

 

此外,开发信不同于Trade Lead,为表示诚意,不宜千篇一律,应该根据客户的规模、国籍不同略作调整,在信件中适合的地方自然地点一下客户的公司名字,暗示这封开发信是专门诚意写给贵公司的,而不是草率地广告。这些小技巧虽然不起眼,但颇能给客户以好感。

 

只有能吸引客户回复的开发信,才是成功的开发信。

 

 

作者:讯哥,每天分享最新外贸资讯,外贸获客技巧。关注并私信我回复“广交会”,送你最新广交会国外采购商名录。